Answer 1_2_4

Describe how a customer can access an on-line store run by a supermarket.  Give two advantages and two drawbacks.

The customer needs to have internet access,

which requires a computer, modem

and an ISP.

Advantages:

• Order can be placed at any time of the day;
• no need to go to the store;
• goods can be looked at without having to go up and down several hundreds of metres of aisles.
• payment is easy;
• goods delivered to home.

Disadvantages:

• have to wait for delivery (at a time convenient to them);
• If goods are out of stock, replacement items of an equivalent value are put in the order.  If you want bananas, a carton of dishwasher powder is not much good.
• cannot see every brand to see what they are like.

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