Answer
1_3_2
Write down two advantages and two
disadvantages of a company using the internet, giving an explanation for each
one..
Any
two from the advantages and disadvantages below:
Advantages:
- Rapid
communication between a company and its customers.
- A
website can be updated regularly.
- Huge
savings on overheads, no warehouse space, heating, etc.
- Lots
of lines can be marketed without having to display them.
- Companies
work on a ‘just in time’ delivery system from their suppliers, so
don’t get lumbered with goods they cannot sell.
- Good
market research tool.
- Some
companies reckon that 6 % of visitors to a web site make a purchase,
compared to 1 % from a mail shot. Of these 40 % return to make further
purchases.
Disadvantages:
- Security
from hackers can be a problem.
- Piracy
of music and software.
- Cyber
terrorism and blackmail.
- Information
overload
- Industrial
espionage by rivals is easier.
- There
are different standards in data protection in different countries.
- People
set up web sites with a company’s name, and sell it to them for an
extortionate price.
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